【多选题】
下列关于市场细分的说法,正确的有()。___
A. 市场细分是指银行把公司信贷客户按某一种或几种因素加以区分,使区分后的客户需求在一个或多个方面具有相同或相近的特征,以便确定客户政策
B. 目的是使银行针对不同子市场的特殊但又相对气质的需求和偏好,有针对性地采取一定的营销组合策略和营销工具,以满足不同客户群的需要
C. 有利于集中人力、物力投入目标市场,提高银行的经济效益
D. 有利于发掘市场机会,开拓新市场,更好地满足不同客户对金融产品的需要
E. 有利于选择目标市场和制定营销策略
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答案
ABCDE
解析
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