【多选题】
评估广告活动成败的指标是___
A. 广告计划
B. 媒介代理
C. 广告费用
D. 广告效果
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答案
D
解析
暂无解析
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【多选题】
消费者产生消费动机最基本的因素是___
A. 经济
B. 文化
C. 社会
D. 心理
【多选题】
以建立、改变消费者对企业或产品的印象,从而建立、改变一种消费习惯或消费观念为目的的广告类型是___
A. 政策性观念广告
B. 务实性观念广告
C. 企业广告
D. 品牌广告
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被称为中国广告元年的是___
A. 1949年
B. 1953年
C. 1978年
D. 1979年
【多选题】
4P营销理论的提出者是___
A. 霍华德
B. 科特勒
C. 麦卡西
D. 舒尔茨
【多选题】
广告运作的根本目的是___
A. 品牌推广
B. 促进销售
C. 形象宣传
D. 服务社会
【多选题】
受众具有的特点包括___
A. 主动性
B. 被动性
C. 归属性
D. 交互性
E. 自述性
【多选题】
广告代理制的内容主要涉及___
A. 客户代理
B. 媒介代理
C. 代理服务的业务范围
D. 代理佣金制
E. 受众代理
【多选题】
广告公司按其经营范围与服务功能划分类型,一般包括___
A. 广告代理公司
B. 广告制作公司
C. 媒介(购买)公司
D. 有限责任公司
E. 外商独资广告公司
【多选题】
广告公司在代理服务过程中的收费制度有___
A. 代理佣金制
B. 协商佣金制
C. 实费制
D. 协定收费制
E. 效益分配制
【多选题】
广告发布的变动频率类型有___
A. 波浪型
B. 渐进型
C. 递减型
D. 弧线型
E. 直线型
【多选题】
广告行业自律具有的特点包括___
A. 自发性
B. 自觉性
C. 自愿性
D. 道德约束性或舆论规范性
E. 灵活性
【多选题】
现代广告业蓬勃发展具有的特点包括___
A. 电子媒介的问世
B. 广告媒介日趋多样
C. 广告成为现代信息产业的一部分
D. 跨国广告增长
E. 国际广告行业组织出现
【多选题】
马斯洛需求层次理论包含的内容有___
A. 生理需求
B. 安全需求
C. 社交需求
D. 自我实现
E. 自我需求
【多选题】
广告预算的分配方法主要有___
A. 按不同的市场和地区分配
B. 按部门或项目分配
C. 按产品种类分配
D. 按时间分配
E. 按顾客类型分配
【多选题】
广告中的间接信息有___
A. 人物
B. 语言
C. 道具
D. 色彩
E. 声音
【多选题】
艾尔父子广告公司推出的“合同制度”,将其代理广告客户广告业务的佣金比率定为___
A. 10%
B. 15%
C. 16. 7%
D. 20%
【多选题】
我国第一个全国性的广告管理法规是___
A. 《广告法》
B. 《广告管理条例》
C. 《广告管理暂行条例》
D. 《广告管理条例施行细则》
【多选题】
国际广告协会的简称是___
A. IAA
B. IIA
C. WAN
D. WNA
【多选题】
消费者购买价格昂贵的耐用商品或品牌差异大的商品时,参与程度较高,如住房、汽车等,这种购买类型属于___
A. 复杂型购买
B. 和谐型购买
C. 多变型购买
D. 习惯型购买
【多选题】
1979年3月5日,率先在全国恢复商业广告业务的电台是___
A. 北京人民广播电台
B. 上海人民广播电台
C. 中国国际广播电台
D. 中央人民广播电台
【多选题】
按媒介的覆盖范围划分,《人民日报》是___
A. 国际性媒介
B. 地方性媒介
C. 全国性媒介
D. 区域性媒介
【多选题】
下列属于间接广告信息的是___
A. 语言
B. 情节
C. 构图
D. 声音
【多选题】
广告推出的时间早于商品进入市场时间的媒介推出方式是___
A. 拖拉推出
B. 即时推出
C. 延时推出
D. 后置推出
【多选题】
上海开始出现霓虹灯广告的时间是___
A. 1924 年
B. 1925 年
C. 1926 年
D. 1927 年
【多选题】
国际广告的特点有___
A. 市场活动范围广大
B. 市场环境单纯
C. 市场活动范围多元
D. 市场活动范围统一
E. 市场环境纷繁多异
【多选题】
今后相当长的时期内,广告行业代理公司发展的方向有___
A. 综合型广告代理公司
B. 专项服务型广告代理公司
C. 广告制作公司
D. 公关咨询公司
E. 媒介购买代理公司
【多选题】
广告效果的特性有___
A. 时间推移性
B. 效果复合性
C. 效果累积性
D. 竞争性
E. 间接效果性
【多选题】
按接受信息和对待职业传播者的视角进行划分的受众类型包括___
A. 潜在受众
B. 俯视型受众
C. 仰视型受众
D. 平时型受众
E. 现实受众
【多选题】
直邮广告的形式主要有___
A. 商品目录
B. 招贴画
C. 价目表
D. 明信片
E. 展销会赠券
【多选题】
创意实现中形式化的过程包括 ___
A. 文本化
B. 媒介选择与组合
C. 视觉化
D. ,意境化
E. 理念化
【多选题】
广告策划的调查分析阶段对环境信息收集的内容有___
A. 政策环境
B. 广告宣传环境
C. 产业环境
D. 社会环境
E. 企业环境
【多选题】
在广告设计制作中,有效吸弓丨注意的方法有___
A. 增大刺激强度
B. 增大刺激物之间的对比
C. 单一诉求,突出主体
D. 提高刺激物的感染力
E. 出奇制胜
【多选题】
现代广告事业的原则有___
A. 真实性原则
B. 计划性原则
C. 思想性原则
D. 政策性原则
E. 艺术性原则
【多选题】
关于广告的经济功能,下列说法正确的有___
A. 广告通过降低消费者的购买风险增加了产品的价值
B. 广告能够沟通产销、促进流通
C. 广告限制了企业的竞争
D. 广告对社会的整体需求有抑制作用
E. 广告可以促进社会经济和财富的增长 非选择题部分
【多选题】
标志着中国广告开始进入现代阶段的是___
A. 报纸广告的广泛出现
B. 杂志广告的广泛出现
C. 广播广告的广泛出现
D. 电视广告的广泛出现
【多选题】
1888年,创办美国第一本广告专业杂志《印刷者》(Printer’s Ink)的是___
A. 艾尔父子
B. 斯科特
C. 帕尔默
D. 罗威尔
【多选题】
决定广告运作有无、兴衰的外部环境力量是___
A. 政治法规环境
B. 经济环境
C. 科学技术环境
D. 人口环境
【多选题】
下列属于直接广告信息的一项是___
A. 人物
B. 道具
C. 构图
D. 情节
【多选题】
广告媒介的基本功能是___
A. 传播
B. 吸引
C. 适应
D. 载体
【多选题】
先把调查对象分成若干群体,再从各个群体中随机地抽取群体样本,对群体样本内的每个个体进行普查 的抽样方法是___
A. 分层抽样
B. 多级随机抽样
C. 整群抽样
D. 简单随机抽样
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【多选题】
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An administrator has configured a host profile so that ESXi 6.x hosts will point to the corporate NTP server for time synchronization. The NTP server is located at 10.0.30.213, but time has not been synchronized properly across the ESXi hosts. The administrator reviews Host Profile settings as shown in the Exhibit. Which two steps are required to resolve the issue? (Choose two.)___
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【多选题】
An administrator is attempting to migrate a large Hadoop virtual machine using vMotion. The administrator notices a delay when the machine is quiesced. The Hadoop virtual machine is processing many transactions a second to an in-memory database. Which two actions would help reduce the amount of time needed to perform a vMotion on this virtual machine? (Choose two.)___
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【多选题】
An administrator is installing a new network card in an ESXi 6.x host that is part of a vSphere cluster. When the host is placed into maintenance mode, the vSphere Web Client displays the progress bar at 2% for over 30 minutes. Which two are likely reasons for this occurrence? (Choose two.)___
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Which two events happen when Distributed Resource Scheduler (DRS) is disabled? (Choose two.)___
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D. NFS and FCoE storage services
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An administrator creates a DRS cluster of eight ESXi 6.x hosts. There are 10 virtual machines balanced across the hosts. An attempt to place the first host into maintenance mode fails. What are two reasons that the host failed to enter maintenance mode? (Choose two.)___
A. The DRS cluster Automation Level is set to Partially Automated mode.
B. One of the virtual machines on the ESXi Host entering maintenance mode is configured with a DRS Host affinity rule Should run on hosts in group.
C. One of the virtual machines on the ESXi Host entering maintenance mode is configured with a DRS Host affinity rule Must run on hosts in group.
D. One of the virtual machines on the
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D. A folder
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A company has decided to implement Virtual SAN within their vSphere 6.x environment. The Virtual SAN cluster will be composed of three ESXi 6.x hosts that are on the Virtual SAN Ready Node list. Each ESXi host includes: <Two SAS Controllers that support Passthrough Mode> < Four Solid State Drives (SSDs) 1TB in size each> <20 SAS Magnetic Disks (MDs) 1TB in size each> <The SSDs and MDs are evenly split between the two SAS controllers>. The company will pilot a Virtual SAN cluster utilizing VMware best practices while maximizing storage capacity. The Virtual SAN cluster will use Manual Mode. Which two Disk Group configurations would meet the stated configuration requirements? (Choose two.)___
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C. 2 disk groups with 2 SSDs and 7 MDs each
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A physical Windows 2008 R2 Server is converted to a virtual machine using VMware vCenter Converter. Upon completion of the conversion and subsequent power on operation, the virtual machine fails to boot and the message below is observed in the Console of the virtual machine: <STOP 0x0000007B INACCESSIBLE_BOOT_DEVICE>. Which two potential issues may be causing this boot failure? (Choose two.)___
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An administrator is configuring the Failover Order option on a vSphere Distributed Switch. Which two options should be used with IP-hash load balancing? (Choose two.)___
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An administrator is configuring the Maximum Transmission Unit value on a vSphere Distributed Switch. Which two options are typical values for ESXi networking? (Choose two.)___
A. 1492
B. 1500
C. 9000
D. 9089
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Which two configurable options apply to both virtual machine CPU and memory allocation? (Choose two.)___
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B. Shares
C. Resource Pool
D. Reserve All
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When attempting to power on a Virtual Machine you observe the following error: <Cannot open the disk '/vmfs/volumes/volume/vm/vm-000002.vmdk' or one of the snapshot disks it depends on.> Which three actions will be the best solutions to address this problem? (Choose three.)___
A. Verify that the virtual machine's disk files are present.
B. Investigate the host and virtual machine log files.
C. Verify the vmdk descriptor files and if required, recreate them.
D. Delete the disk file preventing the power on operation.
E. Migrate or register the virtual machine to a different host.
【多选题】
An administrator has been tasked with enabling High Availability ___ on a cluster in a vSphere 6.x environment with default settings. The cluster configures properly and there are no errors. The next day when powering on a virtual machine, an error is presented: <Not Enough Failover Resources>. Which three scenarios are likely causes of this error message? (Choose three.)(CDE)
A. The default VM Monitoring Sensitivity is set too high.
B. There are not enough datastore heartbeat datastores configured by default.
C. The default slot size in the cluster is set too high.
D. There are virtual machines with large CPU reservations.
E. A host is in maintenance mode for a replacement of a failed Hard Drive.
【多选题】
vMotion can be performed between which three physical boundaries? (Choose three.)___
A. Between two vCenter Server Systems
B. Between two vSphere Distributed Virtual Switches
C. Between two vCenter Server Datacenter objects
D. Between two VMware NSX Layer 4 segments
E. Between two NFS datastores
【多选题】
An administrator configures vSphere Replication for a virtual machine and enables multiple point in time (PIT) instances under the recovery settings in the Configure Replication wizard. Which two statements are correct for vSphere Replication with multiple point in time instances enabled? (Choose two.)___
A. vSphere Replication retains a number of snapshot instances of the virtual machine on the target site based on the retention policy that you specify.
B. vSphere Replication uses the virtual machine's snapshot instances to define the target site Point in Time instance based on the retention policy that you specify.
C. vSphere Replication does not support virtual machines with snapshots.
D. vSphere Replication supports virtual machines with snapshots.
【多选题】
An administrator is virtualizing a physical application server and adding it to an existing multi-tiered vApp. The application license is currently tied to the physical NIC's MAC address, so the administrator needs to ensure the license will function properly in the virtual machine. Which two actions can the administrator take to satisfy this task? (Choose two.)___
A. Set the MAC address for the vNIC in the guest operating system.
B. Install the physical server's NIC into the ESXi host.
C. Configure the MAC address for the vNIC using the vSphere Web Client.
D. Assign the physical server NIC's MAC address in the vSphere Distributed Switch.
【多选题】
Which two Fibre Channel zoning options are supported with vSphere 6.x? (Choose two.)___
A. Single-Initiator
B. Single-Initiator-Single-Target
C. Multiple-Initiators-Single-Target
D. Multiple-Initiators-Multiple-Targets
【多选题】
An administrator is attempting to remove an ESXi 6.x host from a vSphere Distributed Switch (vDS). When the administrator attempts to remove the host, the following error is observed: <The resource '16' is still in use.> What three steps are needed to successfully remove the host from the switch? (Choose three.)___
A. Select Manage Ports on the vDS for the host.
B. Locate all ports currently in use on the vDS for the host.
C. Migrate or delete any vmkernel or virtual machine adapters associated with the switch.
D. Remove all network cards from the switch before trying to remove the host.
E. Create a standard switch for everything to be automatically be migrated to.
【多选题】
Which two Virtual SAN related actions might start resynchronization of virtual machine objects? (Choose two.)___
A. Editing a virtual machine storage policy to increase the number of replicas.
B. Editing a virtual machine storage policy to reduce the number of replicas.
C. Editing a virtual machine storage policy to increase the number of disk stripes.
D. Editing a virtual machine storage policy to reduce the number of disk stripes.
【多选题】
An administrator is troubleshooting basic network connectivity issues. Which two scenarios are potential issues that this administrator might face? (Choose two.)___
A. The vSwitch is not attached to the correct physical network.
B. The portgroup is not configured to use correct VLAN.
C. Traffic shaping is configured incorrectly.
D. Jumbo frames is configured incorrectly.
【多选题】
Which three items should be validated prior to installing ESXi 6.x? (Choose three.)___
A. Remote Storage has been disconnected.
B. Installation media is available.
C. Server hardware clock is set to UTC.
D. Storage has been partitioned with a VMFS volume.
E. Network cards have been setup to use Jumbo
F. rames.
【多选题】
An administrator is performing an interactive installation of ESXi 6.x. Which three options are available for installation? (Choose three.)___
A. DVD
B. USB
C. PXE
D. Scripted
E. Auto Deploy
【多选题】
After installation of a host in your test environment, you need to move it to production. The only major change that needs to be made is that the hostname of the server needs to change. What are two ways that an administrator can change the host name without editing configuration files on the host directly? (Choose two.)___
A. Login to the Direct Console User Interface and change it from here.
B. Edit the Default TCP/IP Configuration from the vSphere Web Client.
C. Use the Ruby vSphere Client to send a script to the ESXi host that updates the hostname.
D. Update the information in DNS and the
E. SXi host will automatically update with these changes.
【多选题】
An administrator has unsuccessfully attempted several times to install an Operating System inside a virtual machine. The administrator finds that the installation fails at random intervals. Which two actions can be taken to resolve this issue? (Choose two.)___
A. Verify the md5sum and if invalid, download the installation files again.
B. Attempt the installation an additional time.
C. Attempt to use a different installation media or installation method.
D. Create a new virtual machine and attempt the installation with the existing media.
【多选题】
VMware tools is failing to install on a Microsoft Windows virtual machine. What are two possible situations that would prevent the installation? (Choose two.)___
A. The VMware tools installation media is corrupt.
B. The incorrect Operating System was selected in the virtual machine options.
C. The software prerequisites have not been installed.
D. The prerequisite services have not been started.
【多选题】
As part of a multisite Single Sign-On (SSO) deployment what two steps are required to ensure that a change to one Single Sign-On instance is propagated to the other instances? (Choose two.)___
A. Schedule a Replication Task on the primary instance
B. Select the first instance during the installation of subsequent instances
C. During the installation of each instance choose Linked-Mode
D. Enable Synchronize to Active Directory on each instance
【多选题】
You need to add an object to an existing vApp using the vSphere Web Client. How is this accomplished?___
A. Create an Object Inside the vApp.
B. Add an Object to a vApp.
C. Add an Object to the
D. atastore the vApp is located in.
【多选题】
Which three steps must be taken to use vSphere Update Manager 6.x to upgrade an ESXi 5.5 host to vSphere 6.x? (Choose three.)___
A. Download an ESXi Image.
B. Configure the vSphere Update Manager Download Service.
C. Create a baseline and attach it to the ESXi Host.
D. Scan the vCenter Content Library for the
E. SXi Image.
【多选题】
Which two options would allow a database administrator, with no access to the vSphere infrastructure, to connect to a virtual machine? (Choose two.)___
A. Use the Virtual Machine Remote Console (VMRC).
B. Use Remote Desktop Protocol (RDP) to connect.
C. Ask the vSphere administrator to grant permission to access the console through vCenter Server.
D. Ask the vSphere administrator to grant permission to access with the Horizon View Direct Connect Client.
【多选题】
Which three are architecture components of vRealize Operations? (Choose three.)___
A. Identity Server
B. Administrative Server
C. Analytics Server
D. Database Server
E. Connection Broker